Carl Elliott

Hi👋, I'm Carl.
I'm a product designer from London, UK

I've been cracking product design and UX challenges for over 13 years and absolutely love what I do.

When I've not got my designer hat on, you can catch me training in the Muay Thai gym or building forts in the woods with my 4 year old son. 


My Recent Work

Swoop Onboarding

Website, Lead design, Discovery, Onboarding revamp

Successfully transformed the onboarding process, resulting in a 300% increase in conversion rates. This significant improvement in user engagement and efficiency directly contributed to the company’s growth.

Caha! App

App, Product designer, End-to-end MVP

Successfully established a robust design system that guided the development of the Caha app, ensuring a consistent and high-quality user experience. The iterative feedback and user testing led to a well-validated product, ready for market introduction with increased confidence in its usability and functionality.

Contents Flex

App, Design Lead, Design system, End-to-end design

Successfully leading the design effort for Contents Flex, a modern contents insurance app, I took the project from concept to completion. I oversaw the creation of over 50 screens and played a pivotal role in shaping key product decisions, achieving the goal of delivering a user-friendly, customizable insurance experience tailored to individual needs.

Hackathon winner!

App, MVP concept, Design Lead

Imagine this: What if, when shopping for a new car, you didn’t have to fill out multiple insurance quotes for each vehicle? Instead, picture walking into a dealership, pointing your phone’s camera at a car, and instantly receiving an insurance quote.

Vincer.io

SaaS, CRM/ATS, Product designer, Continous optimization

As the product designer behind Vincere.io, I crafted a powerful yet intuitive platform that revolutionizes recruitment operations. Vincere.io combines ATS (Applicant Tracking System), CRM (Customer Relationship Management), and BI (Business Intelligence) tools into one seamless experience.

Churchill Insurance App

MVP App, Product designer, Design MVP

I designed the MVP for Churchill's first ever insurance app by conducting thorough market research to understand customer needs and pain points.

Creating A Design System

Design System, Group project

I collaborated closely with another UI designer to develop the Swoop 2024 design system, which aimed to streamline the handover process between design and engineering teams.


My Personal Projects

AlphaWolf

App, Founder, End-to-end design

Created MVP of the Werewolf game. The werewolf game is a social deduction game where players are secretly assigned roles as villagers or werewolves and have to try and eliminate the opposite team using social deceptive tactics. I'm building this concept into a mobile app for quick, fun group play!

Muay Panda

Website, Project lead/Design lead, End-to-end product delivery

Designed and spearheaded the creation of "Muay Panda," a dynamic Muay Thai apparel website built for a client, overseeing every aspect from concept to dev-handover. Led the project with a focus on delivering a high-impact, visually engaging e-commerce experience, while managing client communications and ensuring seamless project execution. From UX/UI design to customer satisfaction, I ensured the brand's vision was effectively brought to life.  


My personal stories

Using Format